How To Incorporate Emojis In Content Marketing Strategy To Bring Success?
Emojis has becomes a very important part of our communication channel. At times, we restrict our words and use emojis to communicate our intention. Studies conducted by research agencies reveal that approx 74% of people in the world use app stickers or emojis in their online communication which is around an average of 96 emoji usage per day. Approx 6 billion emoticons is sent around the world every day. Writing companies professionals suggest that not only online communication, content marketing is also heavily influenced by emojis.
As the usage of emojis is increasing, bloggers and content marketers are using these tiny pictorials to make consumers get connected easily.
What is emojis and its rise in content marketing?
An emoji is a typographic display of facial representation meant to display a certain kind of emotion in a text medium. Emojis are actual pictures which are used right from tulips to new born baby etc.
Emojis was used earlier as well but it became really prominent in western culture in 2011 when Apple incorporated them in its iOS 5. The volume of emojis is increasing at a rapid rate. The unicorn consortium that overlooks the standard of unicodes, add up to 100 new emojis per year. Google has also introduced an extended collection of emojis for gmail, making users a way to communicate and express their emotion. Emojis helps brands to easily communicate with consumers without creating any chaos. Also emojis helps to humanize the brand by adding emotional layer to the marketing efforts.
How to use emojis in your content strategy?
There are many kind of questions which arises with emojis such as its engagement level, can it bring conversion and importantly can content marketers incorporate emoji in their strategy?
The answer to all such questions is Yes. The emojis can create an adequate result when used with relevant message to right target audience.
As the usage of emojis is increasing, bloggers and content marketers are using these tiny pictorials to make consumers get connected easily.
What is emojis and its rise in content marketing?
An emoji is a typographic display of facial representation meant to display a certain kind of emotion in a text medium. Emojis are actual pictures which are used right from tulips to new born baby etc.
Emojis was used earlier as well but it became really prominent in western culture in 2011 when Apple incorporated them in its iOS 5. The volume of emojis is increasing at a rapid rate. The unicorn consortium that overlooks the standard of unicodes, add up to 100 new emojis per year. Google has also introduced an extended collection of emojis for gmail, making users a way to communicate and express their emotion. Emojis helps brands to easily communicate with consumers without creating any chaos. Also emojis helps to humanize the brand by adding emotional layer to the marketing efforts.
How to use emojis in your content strategy?
There are many kind of questions which arises with emojis such as its engagement level, can it bring conversion and importantly can content marketers incorporate emoji in their strategy?
The answer to all such questions is Yes. The emojis can create an adequate result when used with relevant message to right target audience.
Here’s some tips to implement emojis in content marketing
1. Understand how the audience speaks
A study conducted by copywriting services professionals suggest that how people use emojis is dependent on their age,gender, location and also the social class. For making emojis successful in the communication channel, you should know how your targeted audience speaks to one another. Analyse are they clever and chatty or use slangs or use business oriented matters etc. content marketers can take help from buyers persona to identify the essence of language used by the audience.
2. Be playful yet be relevant
Emojis have the capacity to speaks for thousand words together. However, if it used in wrong terms, it can create confusion and ambiguity. Before using the emoji make sure to understand the context of the emojis. Your emoji should offer certain kind of value. Make it relevant and stick to message of targeted audience.
3. Make sure to fit with your voice and tone
Humans wants to relate to humanely figures and not logos. When consumers communicate they talk with a brand and feel there is a human being behind the logo. They need authentic communication defining. When you define your voice and tone, you can build a sense of authenticity. If you want to incorporate emojis in your content strategy make sure they fit your existing voice and tone.
Incorporate emojis in your content strategy by these simple methods and grab your audience need as per their understanding with the help of emojis.
A study conducted by copywriting services professionals suggest that how people use emojis is dependent on their age,gender, location and also the social class. For making emojis successful in the communication channel, you should know how your targeted audience speaks to one another. Analyse are they clever and chatty or use slangs or use business oriented matters etc. content marketers can take help from buyers persona to identify the essence of language used by the audience.
2. Be playful yet be relevant
Emojis have the capacity to speaks for thousand words together. However, if it used in wrong terms, it can create confusion and ambiguity. Before using the emoji make sure to understand the context of the emojis. Your emoji should offer certain kind of value. Make it relevant and stick to message of targeted audience.
3. Make sure to fit with your voice and tone
Humans wants to relate to humanely figures and not logos. When consumers communicate they talk with a brand and feel there is a human being behind the logo. They need authentic communication defining. When you define your voice and tone, you can build a sense of authenticity. If you want to incorporate emojis in your content strategy make sure they fit your existing voice and tone.
Incorporate emojis in your content strategy by these simple methods and grab your audience need as per their understanding with the help of emojis.
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