How Introducing Urgency Within The Content Can Bring Better Conversion?

What do you do seeing a discount offer getting closed? You ran to grab it, right?
 

Well, that’s how urgency actually works!
 

Urgency with a content is highly effective way for attracting high conversion rate and better sales within your content. If customers are given huge amount of time to think, then they may very easily opt out from the sales process thinking about various factors.

Professionals from best article writing services suggest that there are two main factors that compel consumer to buy:

• Supply: Estimate how much of a product or service is available in the market
• Demand: estimate how many other customers wants to buy something.

For a content marketer, it is important highlight the above mentioned two factors of supply and demand of potential customers. Use the tried and tested techniques to bring the urgency within the content

1. Use the fear of missing out
 

In the psychological point of view, the fear of losing creates a great desire for making people acquiring the thing you want. This is thus the most successful technique for bringing better conversion. It is always beneficial to highlight the scarcity of the product. You can showcase the loose of stock level or you can highlight the number of items left for the people.

2. Use limited time offers
 

Websites like Amazon, uses strategy of time to elicit action. They point out how soon you can order something to receive it at a desired date. Here’s way you can create time as a pressure factor for bringing better conversion.

• Use a countdown timers within your site, showing when the sale ends.
• You can offer a flash sale for one day
• You can also offer a weekend sale
• Offer free shipping for a limited time
• Give first few customers some free gift.

3. Using the right words
 

Using the right kind of targeting words at the right time can create a significant impact to make customers either make a purchase or not make a purchase. Consider incorporating some of the most powerful words into your copy for creating a desired urgency.  These words include:

• Now
• Quickly
• Hurry
• While stock last
• Limited time
• Limited stock
• Today only
• Last chance
• Don’t miss out, etc.

4. Using numbers
 

Experts from blog post writing services suggest that numbers are a great way to highlight the scarcity or show the social proof to the customers. For example,

• 10 more left in stock
• 1200 products has already been bought
• 140+ clients are currently

5. Choose colour carefully
 

Colours such as red, orange, yellow etc had helped customers to make an adequate purchase decision. If we go by the colour psychology, red creates a sense of excitement within customers, yellow brings confidence and orange increases feeling of security. There are many studies conducted which indicate that red and green can bring better conversion in call to action button.

6. You can use promo codes and VIP offers

If you are looking for an effective way for your product promotion, a time bound urgency is the best way to bring better urgency. You can use VIP offer for creating a sense of exclusivity. Offer exclusive deals to those who subscribe your email newsletter. This way you will be able to built a list of prospects and then target for future promotional offer.

These are some ways urgency can be created within content for better conversion.

Visit : Scriptbaron