Spot the Difference: Search Engine Optimization or Search Engine Manipulation?
Anyone who owns an online business will understand the importance of search engine rankings and will realise the best way of boosting rankings to use SEO tactics. You may be familiar with the idea of SEO but here is a new term- search engine manipulation. A reputed blog post writing service says that these terms are more often than not confused and make many reluctant to use tactics that will help them in boosting their ranking because they wish to avoid risking penalty from Google. However, there is really no reason for you to abandon SEO for the website. Here is a way for you to clear up the confusion and separate myth from reality.
Search engine optimization is defined as a legitimate way of marketing that involves building web pages in order to get more visitor referrals from search engines. These include accepted, white-hat practices including researching common keyword phrases that may be used to search for product or services, writing optimized content, improving website technology so that it can perform in a better manner, adhering to the best practices so it won’t just bring more traffic to the website all the while improving the quality of traffic.
On the other hand, search engine manipulation is the darker side of SEO which involves tactics that do not actually add anything to user experiences and usually make it worse. These tactics include keyword stuffing, creating a number of poor quality images, building artificial link networks, having misleading web pages that appear differently to search engines and users.
So what is the confusion all about when the best practices for SEO and black-hat manipulation seems worlds apart? In reality, the difference between the two sets of tactics is not always as clear cut as it seems. For example, if used in moderation, keywords are a powerful way of optimizing content in such a manner that the right users can find your website. Keyword stuffing on the other hand involves adding the same word so many times that the text stops becoming coherent.
Black hat tactics for SEO has existed for a long time- ever since the advent of search engines came about. However, the definition of search engine manipulation has become a topic of discussion because of a lawsuit that involves Google. Filed by e-ventures Worldwide, it is seeking damages because of the multiple sites that have been banned by Google.
The statements made by search quality analyst of Google makes it clear that the term search engine manipulation is referring to spammy tactics that do not include SEO best practices.
The final verdict that comes on white hat and black hat optimization tactics is that optimization focuses on improving the user experience and delivering the most valuable search results. On the other hand manipulation relies on deception with the intent of deceiving both the search engines and users in order to achieve success.
Most article writing services reassure that if you are someone who sticks with white hat seo tactics, then you can be sure to enjoy the experience anyway.
Search engine optimization is defined as a legitimate way of marketing that involves building web pages in order to get more visitor referrals from search engines. These include accepted, white-hat practices including researching common keyword phrases that may be used to search for product or services, writing optimized content, improving website technology so that it can perform in a better manner, adhering to the best practices so it won’t just bring more traffic to the website all the while improving the quality of traffic.
On the other hand, search engine manipulation is the darker side of SEO which involves tactics that do not actually add anything to user experiences and usually make it worse. These tactics include keyword stuffing, creating a number of poor quality images, building artificial link networks, having misleading web pages that appear differently to search engines and users.
So what is the confusion all about when the best practices for SEO and black-hat manipulation seems worlds apart? In reality, the difference between the two sets of tactics is not always as clear cut as it seems. For example, if used in moderation, keywords are a powerful way of optimizing content in such a manner that the right users can find your website. Keyword stuffing on the other hand involves adding the same word so many times that the text stops becoming coherent.
Black hat tactics for SEO has existed for a long time- ever since the advent of search engines came about. However, the definition of search engine manipulation has become a topic of discussion because of a lawsuit that involves Google. Filed by e-ventures Worldwide, it is seeking damages because of the multiple sites that have been banned by Google.
The statements made by search quality analyst of Google makes it clear that the term search engine manipulation is referring to spammy tactics that do not include SEO best practices.
The final verdict that comes on white hat and black hat optimization tactics is that optimization focuses on improving the user experience and delivering the most valuable search results. On the other hand manipulation relies on deception with the intent of deceiving both the search engines and users in order to achieve success.
Most article writing services reassure that if you are someone who sticks with white hat seo tactics, then you can be sure to enjoy the experience anyway.
Also Read :5 Quirky Ways of Generating Content
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