2 Press Release Tips That Will Take You a Long Way
Simply defined, a press release is an official announcement that is meant for the news media. Some of the basics that should be included in a press release are action verbs, the who/what/why/where should be answered in an understandable language and quotes.
Although it is true that sometimes content ought to be old school and it never disappoints you (throwback thursday on Instagram or old school rap), the same cannot be applied to press release writing services. A public relations strategy that is old school isn’t necessarily advantageous for the business or the brand.
It was ten years ago that people relied on the newspapers for news to get their daily dosage of information. Today, a big portion of information comes from scanning Twitter and Facebook, or news apps that are present on the mobile phones.
Today, people have control over how they consume information. This means that public relations is no longer about giving into the traditional news cycle, instead it has become about providing relevant content that will be instantly consumed by readers.
This basically means that along with the traditional ways of building relationship, we also have the opportunity to generate our own buzz and quit playing the tiring waiting game. A major stakeholder in the saem are press releases or press statements.
Most press releases are succinct and are limited to a page or two at maximum. This is because the aim is to provide just enough information to news outlets so that they can create their own stories around what has been provided to them.
There is no doubt that it may be tempting to speak in high regard about your company but you have to remember press releases are not for that. Instead, they are solely meant to convey information. Instead of thinking it as a ticket to earning news coverage, you should think of it as a way of marketing content for your company.
Even if you have hired professional copywriting services for public relations, you should remember two pointers that will take you a long way:
Make your headline irresistible
It was ten years ago that people relied on the newspapers for news to get their daily dosage of information. Today, a big portion of information comes from scanning Twitter and Facebook, or news apps that are present on the mobile phones.
Today, people have control over how they consume information. This means that public relations is no longer about giving into the traditional news cycle, instead it has become about providing relevant content that will be instantly consumed by readers.
This basically means that along with the traditional ways of building relationship, we also have the opportunity to generate our own buzz and quit playing the tiring waiting game. A major stakeholder in the saem are press releases or press statements.
Most press releases are succinct and are limited to a page or two at maximum. This is because the aim is to provide just enough information to news outlets so that they can create their own stories around what has been provided to them.
There is no doubt that it may be tempting to speak in high regard about your company but you have to remember press releases are not for that. Instead, they are solely meant to convey information. Instead of thinking it as a ticket to earning news coverage, you should think of it as a way of marketing content for your company.
Even if you have hired professional copywriting services for public relations, you should remember two pointers that will take you a long way:
Make your headline irresistible
This definitely does not mean that you ad in high claims for your company. Instead, the headline should be created in such a manner that a reader is automatically drawn to the headline and makes him or her want to read the rest of the content. In the same spirit, keep the language simple and short with action verbs.
Playing hard to get
Playing hard to get
If you want reporters, analysts, or influencers to be interested in what you have to offer, then you have to tell them upfront about it. They should have a reason to care about what you have to offer. That is why, in the first paragraph, your release should have all the information about the what, why, how, when, and when of the product. Instead of making the reporters sift through endless details, just give them what they are looking for in the most optimized manner. This will not only have your pieces be noticed more quickly, but it will be more probable that your press release would get more traction.
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